The lowercase t is deliberate. temio is drawn from Artemio, Ryan's late father, and carries his legacy into the practice.
FocusHR tech, benefits, perks
MethodSix-step build order
The problem
Most companies don't fail in the broker channel because of access.
They fail because the channel doesn't compound.
Relationships exist, but don't convert.
Introductions happen, but don't scale.
A few firms produce, most stay quiet.
The issue isn't the channel. It's how the channel is built and run. See our essay on the channel architecture problem for the full read.
How distribution actually works
The broker channel isn't optional. It's the default.
Across the categories we work in, broker-driven distribution is not a side channel. It is the dominant path to employer buyers. The closer a product sits to the insurance stack, the more broker-driven its market is.
% Broker mix by solution type and company stage
Early-stage
Mid-stage
Mature
Perks
~30%
~50%
~70%
Point solutions
~50%
~70%
~80%
Insurance
~60%
~70%
~90%
Rough estimates based on BenefitFlow customer observations. The mix of broker-led deals varies by solution, segment, and stage, but the direction is consistent: the more mature the company and the closer the product sits to the insurance stack, the more broker-driven its distribution becomes.
The pattern has a clear read. A mature point-solution company is running ~80% broker-driven. A mature insurance-adjacent product is at ~90%. Even a mature perk platform is ~70%. Companies that treat the channel as a side bet end up competing against the default. The question isn't whether to build the broker channel. It's whether to build it at the level your category already rewards.
What we do
Three paths into the same system.
Enter the broker channel with a clear, executable strategy.
Rebuild stalled channel efforts into something that produces.
Turn broker relationships into predictable pipeline and revenue.
This is not about more meetings. It is about building a channel that works without constant intervention.
CROs responsible for channel-driven revenue growth
Heads of Partnerships building or fixing broker distribution
Typically
Series A through enterprise HR tech, employee benefits, and perk-solution companies
Strong direct sales, looking to unlock broker-led growth
Teams where the channel matters, but isn't producing consistently
Based in Baltimore. Working with companies in every major U.S. tech hub and broker market — New York, San Francisco, Boston, Chicago, Dallas, and beyond.
Recent work
Proof of the work.
Standing up a broker channel from scratch for a Series A HR tech company (around 40 employees), including positioning and marketplace access.
Supporting a mature HRIS (1,000+ employees) transitioning from direct sales to broker-led distribution.
Aligning internal teams to turn broker activity into repeatable pipeline.
Why companies bring us in
Three scenarios we see most.
1. Committing to the broker channel, and wanting to get it right before hiring.
The company has seen the channel work for others. Leadership is ready to invest, but hasn't hired a Head of Partnerships yet. They need to answer:
What should the channel actually do for revenue?
What kind of leader do we need?
How do we measure success early?
We stand up the motion first so hiring and expectations are grounded in reality.
2. Strong operators hired, but the channel hasn't taken off.
Experienced SaaS leaders are in place. Relationships are being built. Traction is still inconsistent, because the broker motion is different. We enable teams with broker-channel fluency, positioning that resonates with consultants, and the structure that converts activity into pipeline.
3. The team is engaged, but the channel isn't compounding.
Sales, partnerships, and leadership are all working the channel. Messaging varies, follow-through breaks, and results don't scale. We codify the motion, align teams, and build a channel that produces consistently.
How we work
Tailored to where you are.
Engagements are tailored to where you are in the channel: entering, rebuilding what isn't working, or scaling what already shows traction. Read the full framework on the three stages of broker channel work. Support ranges from targeted advisory to embedded work with leadership. Most engagements run six to twelve weeks.
The goal: build the system so the channel keeps working after we step back.
Core focus
What every engagement centers on.
Clear channel role and expectations
Broker-facing positioning
Internal alignment across teams
Targeted partner strategy
Repeatable operating cadence
The difference between activity and a channel that compounds.
Industry thinking
We also contribute to broader thinking around vendor behavior and trust in the broker channel, including early work on standards that shape how vendors operate inside broker-led relationships.
Start with a 30-minute conversation.
You'll leave with a clearer read on whether the broker channel should be a growth lever, where your current approach breaks, and what to do next. Even if we never work together.